When setting up a fund, there are many considerations that need to be made

Much like with any business, where you locate your office is important. However, for technology investor Fuel Ventures the decision was integral to their investment model. The Fuel Ventures team are based at ‘RocketSpace’ tech campus in London. RocketSpace tech campus’ are located across the globe, including their Silicon Valley site which has hosted many well-known startups, including Hootsuite, Spotify and Uber.

Unlike most other venture capital funds, Fuel Ventures encourage their investee companies to base alongside them at RocketSpace too, meaning they can be closely involved to mentor the company as they grow and allows the progress of each business to be closely tracked, even down to tracking daily performance data. Their ‘hands-on’ approach and incubator model allows investee companies to share ideas and keep an open dialogue so any challenges they face are tackled together.

Most investee companies spend at least 12 months co-located in the same offices as the Fuel Venture’s, enabling their team to perform ‘live due-diligence’ on the pool of maturing ‘captive’ dealflow, reducing risk (compared to making a brand new investment) and reducing time to deploy capital from the Fuel Ventures EIS Fund.

In addition to the mentoring that Fuel provides, investee companies are brought together monthly at their ‘Founders Forum’ to share best practice, experiences, network and collaborate. These sessions are invaluable for the portfolio companies. At a recent investor event, Scott Lee, Founder of portfolio company Response IQ praised the set up saying: “There is real value in the community Fuel have built” as he shared his own entrepreneurial journey and discussed the benefits of being part of the ‘Fuel family’.

With their ‘hands-on’ investment approach at the forefront of their investment strategy, Fuel Ventures currently have a portfolio of over 20 companies, operating in the digital and e-commerce space. Some of which include:

Thrift+ is an on-demand donation platform for second-hand clothes. Thrift+ collect and sell your best unwanted clothes, donating part of the proceeds to charity and giving back as credit for the online Thrift+ store.

Moteefe is a leading social commerce platform providing digital marketers & influencers an instant opportunity to sell customised on demand products globally. The platform collects orders, processes payments, and handles production and logistics offering an efficient end to end service to the user.

ResponseiQ offers sales acceleration solutions which allows businesses to respond optimally to their leads, resulting in enhanced sales efficiencies and performance. Their call-back web widget connects sales agents with the leads within 27 seconds which improves lead conversion rates and also operates as a performance tracking and accountability platform.

Fuel Ventures EIS Fund is deploying pre 5th April 2019 and may offer income tax relief carry back to 2017/18, operating on a first come first served basis for subscriptions received by midday Thursday 4th April 2019.

Led by serial entrepreneur Mark Pearson, who built and successfully sold MyVoucherCodes, the team provide more than capital – portfolio companies are supported by entrepreneurs and advisers who have exited businesses themselves. Fuel Ventures has an impressive investment advisory board including Andrew Mullinger (who co-founded Funding Circle) and Harry Briggs (who co-founded Firefly Tonics and spent 6 years at Balderton Capital). Investors will receive a portfolio of 5-8 EIS qualifying technology and digital focused investments.

To find out more, contact the Kin Capital sales team on 020 3743 3100 or email info@kincapital.co.uk

Risk Warning: Please note, with EIS investments your capital is at risk and all our products are long term, high risk investments with the potential to lose all of the funds invested. They will not be suitable for all investors. Anticipated future performance projections are not guaranteed and subject to change.The level of tax relief received depends on individual circumstances and may be withdrawn at a later date. Carry back subject to available investment capacity and is not guaranteed. Where capacity is limited, there is a possibility that not all of your investment may be available to carry back to the previous tax year. Kin Capital is unable to give taxation or financial advice and strongly recommends private investors speak with a suitably qualified independent financial adviser.